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SUNDAY:

welcome dinner + getting to know each other

MONDAY:

Aesthetics: the unseen foundation

Developing your voice

Being and staying inspired

What makes a good image good

The difference between creative direction, styling, and planning

My process for creative direction with weddings

Styling (and what you need to know about photography/photographers to be a good stylist)

TUESDAY:

How to make and style flowers

Exercise: Making a bouquet

Exercise: Styling and shooting bouquets

Tools, tricks, and tips

My process for editorials

Working with other vendors

Business: setting goals, branding, advertising, submissions Q+A

Farewell dinner

WEDNESDAY:

Breakfast

Optional 1-on-1 for an additional $300 (one hour, limit 8 people)

Investment:

$2200 -- Includes accommodations at the lovely Serenbe (for a shared room--a private room is an additional $300), travel to and from the Atlanta airport, and all meals from dinner Sunday until breakfast on Wednesday.

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I LOVED the informal-ness of the workshop. I think it made all of us feel comfortable with you and with each other--there was no competition between us and it made the group feel like we were all on the same page working towards the same goal, no matter how established (or not established) we are indiviually. I also loved the way you explained things to us--you talked to us as though we were all already friends. ...Personally the only thing I didn't like was having to leave! I made so many great friends at the workshop--it wasn't just a networking opportunity. It was so special being in a room of people that all have the same values and ideals--and for those values and ideals to be supported by each other, and by you, was incredible.

--Jaclyn Journey, former attendee

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I loved the workshop! The best I've been to in the business in terms of depth of content, especially when it comes to design. One of the most helpful things for me was studying images with Joy and the group. It helped so much to learn some of the language, so that I can give a reason for why something isn't working instead of just "this works/i like this/etc."

--Stephanie Miles, former attendee

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Words can't describe how powerful this workshop was for me on a personal level. I really mean that. Joy's openness and willingness to share the story of her personal journey, the processes behind her success and the inspirations and motivations that power her created such a wonderful environment in which to learn and grow.  The casual atmosphere, the farm fresh food, and the surrounding nature at Serenbe was amazing. My notebook is full to the brim with tips, tidbits and observations and my heart is full! I consider the decision to attend Joy's workshop one of the best career decisions I've ever made.  I left feeling rejuvenated and inspired and I am so excited to infuse the inspiration I gleaned from this workshop into my business over the next year. Ever since I can remember, I've been hesitant to think of myself as an artist - and way too afraid to ever say that out loud. Joy has changed that for me and undoubtedly for countless others as well. I'm so grateful to her for being a trailblazer and role model for those of us who love to create art through styling, and even more grateful that she shared her talent and knowledge with us for those few blissful days at Serenbe!

--Becca Atchison, former attendee

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Just wanted to let you know how much I enjoyed the workshop. I have been reflecting a lot on how I want to spend my days going forward. I definitely had some ah ha moments about life and what my time is worth. So thank you.The accommodations and meals were perfect. I cannot think of a better place to hold a workshop. Loved the community.

--Brooke Boling, former attendee

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I thought the workshop was wonderful! I learned so much and thought the topics you covered were very relevant. I especially enjoyed the part where you talked about the seen vs. the unseen and finding your "language" or creative voice. I thought this was a very tangible take away and I have been able to mull over it and apply it already this week.

--Caroline Brewer, former attendee

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I've left Serenbe feeling truly inspired and with a greater sense of direction as I define this journey ahead. You provided very helpful advice and tools, but even beyond that, I feel like you shared something precious- that you can communicate your values and ultimately your "truth" through every aspect of your life.

--Maureen Koo, former attendee

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It is my desire to build a business that is ethical, honest, admirable, exciting, and above all a reflection of what I've been gifted … Hearing your story and gaining a bit of insight into your personal and professional world, I feel grateful and inspired.

--Alexandra Joy Wig, former attendee

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I have been having the hardest time putting something so beautiful into words. Everything was perfect. The experience was all I had hoped for and more. I feel so blessed to have been a part of it all. I absolutely loved the atmosphere of Serenbe and the food was some of the best I have ever had. Connecting with so many like minded individuals was amazing and I am so thankful for the friends I made.

Going into the workshop I felt like I had hit a wall in my work and in the way I was living my life. Hearing your story, process, and ideals was such an inspiration. I left feeling like I finally understood myself and it was as though a huge weight had been lifted off my shoulders. I have since been on a creative high, so excited for the future and feeling extremely blessed for gifts I've been given. Thank you for teaching me the value of my creativity!

Lastly, I felt like the one on one time was really beneficial. Getting your feedback on my work was incredible and has helped me to move forward in a positive and exciting direction. Words cannot express my heartfelt appreciation and gratitude for the kindness, guidance, and support I received at your workshop. 

--Kelly Lenard

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Image credits: Brooke Boling, Serenbe, Rylee Hitchner